Today some of the biggest names in tennis will take the courts at Billie Jean King National Tennis Center for the US Open, in New York. Yonex, the Japanese sporting goods brand, celebrated the upcoming US Open with the launch of the World of Yonex.
On August 22, 2024, the World of Yonex pop-up opening kicked-off with tennis stars Naomi Osaka, Stan Wawrinka, Tommy Paul, Ben Shelton, and more. Yonex’s first U.S. retail pop-up, located at 470 Broadway, New York, NY 10013, will run till August 28, 2024.
The World of Yonex pop-up offers an immersive experience including racquet stringing, trade-in programs, tournament viewing, and community events. Through a collaboration with Market Studios, Yonex has evolved its technical wear into street style, blending their shared passion for tennis and vision of elevating tennis culture.
Additionally, Yonex will also showcase their top-tier tennis equipment, including the VCORE racquet featuring ISOMETRIC technology, a groundbreaking innovation inspired by Billie Jean King’s call for a more advanced tennis racquet.
For more information please visit: https://www.yonex.com/
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Source: Yonex, Naomi Osaka, Stan Wawrinka, Tommy Paul, Ben Shelton, US Open