Tribute Brand, the creators of both physical clothing and digital skins, presented their vision of dual realities to life at LA Fashion Week with the UNIFORMA Collection. The collection blended 10 physical looks with 10 digital designs displayed in real-time that was shot at the W Hotel in West Hollywood.

The UNIFORMA Collection physical pieces are crafted from reclaimed materials sourced from Croatian factories which underscored the brand’s commitment to sustainable, utilitarian fashion.

Each item reflected the specialized craftsmanship of its origin—factories known for their expertise in producing elements like rubber shoes and tailored garments. This approach positioned Tribute Brand as both designer and archival editor, reclaiming the past to meet the present’s needs.

Tribute Brand’s digital collection leaned into the aspirational, embracing surreal and imaginative elements to explore fashion’s limitless potential in virtual spaces. Paying homage to Los Angeles’ culture of “selling a dream,” the digital pieces captured the essence of fantasy and ambition.

The dual presentation of Tribute Brand bridged the physical and virtual world, illustrating its forward-thinking ethos: a future where fashion thrives sustainably across realities.

To learn more about Tribute Brand please visit: https://www.tribute-brand.com/.

ABOUT THE BRAND:

Founded in 2020, Tribute Brand creates both physical clothing and digital skins, operating on the belief that fashion will transcend into multiple realities. The brand’s innovative approach quickly attracted figures like Charli XCX and Kim Petras and was highlighted by publications like DAZED and Forbes. Known for its “Instagram Couture” and high-profile collaborations with names like Jean Paul Gaultier, Carolina Herrera, and Sacai, Tribute has built a dedicated global following. Merging creativity and technology, the brand pioneers fashion tech with advancements in augmented reality, extended reality, and artificial intelligence.

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Source: Tribute Brand, W Hotel