With Back to School season in full swing, The Beatles And Loog are offering a fun and engaging way to introduce young learners to music. Loog, a children’s guitar brand and Apple Corps Ltd, announced today the launch of The Beatles + Loog Collection, a partnership featuring nine new kid-sized guitars honoring The Beatles.
With each guitar representing a different era of The Beatles’ career, The Beatles + Loog Collection includes six new acoustic models. These 3-string guitars, based off Loog’s best-selling Mini model, are perfect for children ages 3 and up. Additionally, The Beatles + Loog Collection features an all-new Loog electric guitar model, in three different colorways, perfect for kids ages 6 and up, and even adults.
Each Beatles + Loog guitar comes bundled with a fab (pun intended) activity book full of Beatles’ games and trivia, a Beatles strap, Beatles picks, pins and stickers. Consumers all get access to an exclusive Beatles section in the Loog app, where children can learn to play Beatles songs, with full chords and lyrics.
The Beatles + Loog guitars will ship in October with prices starting at $199. They are now available for pre-order on loogguitars.com and thebeatles.com, with plans to expand to select stores in the U.S. and Europe later this year.
The Beatles + Loog Collection deal was brokered by Bravado International, The Beatles North American Licensing agent.
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Source: The Beatles + Loog Collection, The Beatles, Loog, Bravado, Apple Coprs ltd
