HBCU-founded luxury fashion brand, Negris LeBrum, is paying tribute to Vice President Kamala Harris with a preppy retro sweater and a powerful campaign titled “Say Her Name.” With fashion and politics taking center stage at New York Fashion Week, Negris LeBrum’s team created a fashion capsule that elevates Harris’s name to a symbol of elegance and respect.

Designer and Founder, Travis Hamilton, was inspired by the challenges Vice President Kamala Harris faced when many people mispronounced her name when creating “A Tribute to Vice President Kamala Harris.”  The campaign is part of Hamilton’s SS25 collection, titled “Colors Unite Us,” which offers a unique runway look that reflects his admiration for the Vice President and celebrates the beauty and significance of her name.

Designed to resonate with people from diverse backgrounds, the “Colors Unite Us” SS25 collection explores the profound impact of color in fashion. Drawing inspiration from the women’s organizations of the Divine Nine, Hamilton has designed a captivating wool blend sweater, “The Message,” available in the iconic colors of pink/green, crimson/white, blue/white, and old gold/crème. These colors are more than just shades; they symbolize unity, strength, and the shared heritage of the Divine Nine community.

“As proud members of Alpha Phi Alpha Fraternity, Inc., part of the Divine Nine, we stand connected and unified through the colors we wear, celebrating our shared heritage and values,” said Travis Hamilton.

Available Now The preppy KAMALA SWEATER is now available for a limited-time discounted price of $99 USD, along with other tribute items in the collection. This offering not only represents fashion excellence but also serves as a tribute to Vice President Kamala Harris and the influence of the Divine Nine. To purchase please click here.

About Negris LeBrum

The story of Negris LeBrum is rooted in a timeless tale of forbidden love. In the 1940s, in a small southern town in Louisiana, a beautiful French Creole woman named Negris fell in love with a dashing black man. Despite the societal pressures and racial boundaries of the time, their love persisted, though it had to remain hidden. This poignant love story was passed down through generations, eventually inspiring designer Travis Hamilton to create a fashion brand that honors Negris’s legacy. Negris LeBrum stands as a symbol of enduring love, resilience, and the beauty transcends societal norms. To learn more or shop please visit: https://www.negrislebrum.com/.

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Source: Negris Lebrum, NYFW, Kamala Harris, Travis Hamilton