French-Japanese lifestyle brand, Maison Kitsuné, is expanding into the footwear category with the introduction of two new sneakers: the Sora Runners & Chiru Trainers. The new collection showcases the evolution of a new lifestyle and performance-functioning sneaker.
In celebration of the Sora Runners & Chiru Trainers sneaker launch, Maison Kitsuné has partnered with Places + Faces, the global creative community with music and culture at its epicenter, for a new campaign.
Taking center stage of the campaign are the Sora Runners – whose name is adapted from the Japanese word for “sky”, both in allusion to the brand’s heritage and the shoe’s ultra-light weight. While alluding to the nineties yet appearing contemporary in their technical design, the Sora is designed to seamlessly integrate into the mix-and-match Maison Kitsuné world: to suit any situation.
With a sporty silhouette illustrated with a subtly graphic Profile Fox motif, alongside the Maison Kitsuné handwriting embossed across the back of the form, and a Profile Fox sole which results in a signature footprint, they are stamped with the language of the brand. A rich mix of technical materials and leather evoke a practical everyday, yet luxurious, spirit.
Alongside black and classic white colourways, colour combination of neutrals matches the Flash Fox ready to wear collection, and distinctly roots the Sora in the inspiration of the season.
Available now within selected stores and online here: www.maisonkitsune.com.
About Maison Kitsuné
Created in 2002 by Gildas Loaëc and Masaya Kuroki, Kitsuné offers a unique, inspirational Art de Vivre blending a fashion brand (Maison Kitsuné), music label (Kitsuné Musique) and cafés, roasteries, bars and restaurants (Café Kitsuné). Over the last twenty-one years, the multi-faceted Paris-meets-Tokyo brand has consistently grown and increased its international influence organically, building a loyal fan base all over the world.
Independent Paris fashion house Maison Kitsuné draws its inspiration from the thread between Paris and Tokyo, offering a wardrobe that subtly blends sharp tailoring, distinct streetwear influences, playfulness, and wearable, comfort-focused designs. Since its inception, Maison Kitsuné has grown its network of directly owned and operated stores to 49 locations across the world including Paris, New York City, Tokyo, Seoul, Beijing, Los Angeles, and Vancouver. The collection is also available online via the brand’s e-commerce site, as well as in more than 400 points of sale worldwide
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Source: Maison Kitsune
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