Emperia, the Virtual Reality Platform for Retail & Fashion, has launched its third collaboration with L’Occitane, a holiday virtual store dedicated to the upcoming Ramadan. It’s an initiative that redefines the celebration of this period, offering an interactive experience that emphasizes togetherness, gifting, and self-reflection.
Previously reported, Emperia launched its first-ever virtual store last year, which took guests through the Provence countryside, the brand launched a festive Christmas virtual experience, which was set in a remote, snowy chalet. This time, the new virtual world takes visitors on a journey to the Middle East.
This project centers on warm feelings, love, security, and shared moments. Placed in a traditional Middle Eastern house, within a warm village atmosphere, artfully designed in collaboration with Jeddah-based artist Bayan Yasien. Each illustration beautifully showcases the L’Occitane products, with every artwork telling a unique story, capturing special moments from the preparation of iftar to the joyous celebration of Eid.
Like previous offerings, this experience is packed with interactive elements, this time focusing on the spirit of sharing and giving, allowing for social sharing, either via an e-mail or a direct social message. Guests can shop with friends, share their choices with loved ones, simplifying the gift-shopping journey.
More info at www.emperiavr.com
ABOUT EMPERIA
Emperia develops a virtual store platform for the retail and fashion sectors, powering the creation and maintenance of virtual experiences, ones that communicate a brand narrative that are tailored for the unique environment of the virtual world. Virtual stores can be extended into the metaverse, further providing brands and their customers with branding cohesion and a seamless transition, from physical to virtual. Emperia’s selected clients include leading brands such as Dior, Bloomingdale’s, Burberry, Lacoste, L’Occitane, Tatcha, Sunglass Hut, Getty Images and others.
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Source: Emperia
