Right before New York Fashion Week (NYFW) in the fall, the Digital Fashion Designer’s Council (DFDC), a newly formed nonprofit connecting physical fashion brands with digital platforms and experiences, has announced its flagship event series, “Fashion Week Connect.”
Joining forces with the DFDC this fall fashion season, industry giants Nick Knight, Megan Kaspar, Antoni Tudisco, Marjorie Hernandez, and dozens more will to present an innovative cross-platform program of experiences. The goal is to seamlessly integrate the physical and digital worlds of fashion via newly developed infrastructure under the umbrella of the “Fashion Week Connect” event series, AKA “FWC.”
With representatives from globally renowned brands, the DFDC positions itself as the foundational layer between digital and physical fashion The council aims to establish global standards for digital fashion, helping align incentives and fostering the connection of physical and digital fashion ecosystems. David Cash, founder of the DFDC, was previously responsible for conceptualizing the world’s first “Metaverse Fashion Week” for Decentraland in 2022.
This fall, users can expect cutting-edge digital activations that include hologram runways, AR mirrors, and interactive cross-platform fashion games. Encouraging early adoption, users who connect their social media and game accounts to the DFDC platform will now earn points redeemable for exclusive products from their favorite brands.
Fashion Week Connect will feature activations across major cities, including Paris, New York, London, and Singapore, at events ranging from Digital Fashion Week at the Epic Games HQ in London to Next in Vogue by Vogue Singapore to storefronts and digital activations across the “Reality Spectrum.”
Programming will include Diesel’s Metamorph project, a VIP reception in Los Angeles hosted by Red DAO and the DFDC featuring physical touchpoints from Dolce & Gabbana’s Collezione Genesi collection, and a digital fashion activation by FabriX as part of Paris Fashion Week at the Palais de Tokyo.
Furthermore, programming will include the launch of the “Digital Fashion Film Festival” by SHOWstudio featuring the likes of Charli XCX and Naomi Campbell. With fashion by Loewe, Bottega Veneta, Mugler, Balenciaga and more, the festival showcases the future of fashion film through the eyes of legendary image-maker Nick Knight.
The DFDC is dedicated to driving the digital transformation of the fashion industry. It includes representatives from leading fashion brands and digital innovators, supported by entities such as RED DAO, Threedium, DRESSX, Beyond Studio and major social and gaming platforms worldwide. The Council includes notable figures in digital fashion, such as Marjorie Hernandez of DEMAT, Dani Loftus of DRAUP and @thisoutfitdoesnotexist, gmoney of 9dcc, and Natalia Modenova and Daria Shapovalova of DRESSX, According to Megan Kaspar, prolific fashion-tech investor, Founding Member of RED DAO, and Chief Advisor and Executive Board member of the DFDC.
Fashion industry professionals, digital pioneers, and fashion enthusiasts are invited to be part of this initiative. You can visit the DFDC Website to sign up to be one of the first to be able to use the RSM tool and earn points for being an early user.
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Source: DFDC
