BOSS is kicking off the holidays with the Merino Wool Campaign featuring BOSS ambassador and collaborator David Beckham. To further their customer’s holiday shopping experience, BOSS also launched a new festive immersive virtual experience.
For the holiday Merino Wool campaign, Beckham is shown wearing key pieces, including crewneck and rollneck sweaters in assorted hues, like navy blue, brown, and camel. The collection also consists of ultra-fine knitted tops, polos, and cable-knit jumpers, in luxe, soft merino wool and other warming, winter-ready fibers.
The Merino Wool gifting assortment also features cold-weather accessories like scarves and beanies. The color palette for the collection includes a range of smoky to light greys, as well as timeless black and beige tones.
This holiday season, BOSS fans are invited to enjoy an immersive virtual experience that brings the festive spirit to life and lets them discover products that include styles from the holiday collection alongside top gifting items. The festive immersive virtual experience allows consumers to explore the curated product selection in a gamified environment, simplifying and infusing the process of finding the perfect gift.
With the immersive virtual experience, customers can explore items from menswear, womenswear, footwear, accessory and fragrance collections, view product details, and add items to their cart. BOSS pieces range from an evening dress to a merino wool sweater, sneakers, handbags, and fragrances. BOSS customers will also have the opportunity to participate in a raffle.
The new BOSS Holiday Virtual Experience is centered around BOSS XP, the brand’s loyalty membership program, while accessible to the general public. The experience is set in a villa-like setting with fully-transparent walls, allowing visitors free movement, while exploring the various items, encouraging exploration and provoking curiosity; all leading to a holiday courtyard, accessible to loyalty members, called the Private Garden.
Additionally, HUGO BOSS XP members who have downloaded and signed in to the mobile application can double their chances of winning, adding further excitement to the festive season.
The merino wool offering will be available from November 22, 2024, at BOSS stores worldwide, on boss.com, and through wholesale partners.
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