Ripe after this summer’s “Out of This World: The Missy Elliott Experience” tour, Ciara has announced her partnership with fashion brand, bebe, with the release of a one-of-a-kind bebe x CIARA capsule. The Grammy Award-winning singer, songwriter, entrepreneur and philanthropist will serve as the Creative Director and face of the Fall 2024 campaign.
As part of the new campaign, Ciara lent her fashion expertise to the design process, seamlessly blending her oft-imitated, tomboy-chic style with bebe’s sophisticated and unapologetically seductive panache.
The bebe x CIARA collection champions individual authenticity, dynamic self-expression, and celebrating an unshakable confidence. In this collaboration, bebe looked to Ciara as the ultimate inspiration as a multihyphenate, with artistic and cultural influence, who could bring a fresh and energizing edge to the bebe brand.
For this capsule, Ciara was closely involved in the design process; sharing inspiration from her favorite pieces and standout looks throughout her life journey, identifying silhouettes, color palettes, intricate details, new fabrics and materials across all key categories in dresses, tailoring, footwear, eyewear and accessories.
To enhance the drama and styling options for the bebe customer, Ciara was passionate about creating a powerful wardrobe, with an impressive breadth of options and a touch of her signature tom-boy edge.
The capsule collection will be available online at bebe.com and in select retailers today with prices under $299.
To shop please visit https://www.bebe.com/collections/ciara.
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Source: Ciara, bebe
