With the return of Yellowstone on November 10, 2024, the heritage western footwear and apparel brand, Ariat, announced new collaboration with Paramount Consumer Products and Yellowstone. Combining traditional Western style from Yellowstone with a modern take, Ariat and Yellowstone Costume Designer Johnetta Boone designed the collection.
The Limited Edition Ariat x Yellowstone blends Ariat’s cowboy heritage and Boone’s bold vision and authentic knowledge of the Yellowstone look. Pieces of the collection will appear in the continuation of Season 5, which returns November 10 on Paramount Network.
Reflecting on the timeless classics worn by true working cowboys and cowgirls, the limited-edition collection includes denim shirts, jeans, jackets, flannels, and boots. These cowboys inspired the Yellowstone series and for whom Ariat is already a household name. The collection also includes other shirts and sweaters. These authentic, easy-to-wear pieces allow everyone to integrate a genuine Western vibe into their everyday looks.
The collection is available for purchase through Ariat.com, Amazon, and Ariat brand shops across the country.
About Ariat International, Inc.
Founded in 1993 as “The New Breed of Boot,” Ariat was the first to integrate athletic footwear technology into boots for equestrian athletes. Today, Ariat develops innovative and award-winning performance footwear and apparel for all types of demanding outdoor and work environments. The company takes its name from Secretariat, the greatest racehorse of all time.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products’ portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures.
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Source: Yellowstone, Ariat, Johnetta Boone, Paramount, Ariat x Yellowstone
