Scotch & Soda had a busy weekend in New York with the opening of first its brick-and-mortar store plus a celebration of its new Fall Collection with Brand Ambassador, Joe Jonas. The Amsterdam-based fashion brand kicked off the weekend on Friday with the opening of its first New York City store in the heart of Soho at 470 Broadway. The Scotch & Soda store offers a curated selection of men’s, women’s, and children’s apparel and accessories.
The Scotch & Soda festivities continued Saturday, October 19, 2024, at Bloomingdale’s on 57th Street in New York City with Joe Jonas celebrating its Fall 2024 collection. For the Scotch & Soda Fall collection event, Jonas wore the Scotch & Soda x Joe Jonas Twill Worker Chore Jacket ($268) and Straight Fit Twill Chino ($168).
The special appearance at the retailer was in support of the launch of his new campaign & capsule collection with Scotch & Soda. The Scotch & Soda x Joe Jonas exclusive collection, co-designed with Jonas, seamlessly blends Scotch & Soda’s signature style with the artist’s vibrant, playful fashion sense.
Featuring a mix of men’s and unisex clothing and accessories, the Scotch & Soda x Joe Jonas capsule collection captures Joe’s confident approach to style and his unique vision for the brand. With total creative control, Jonas curated every detail, from the capsule collection’s range of styles, silhouettes, fabrications, prints, trims, to the campaign imagery he is featured in.
Founded upon its dedication to the free spirit of Amsterdam, Scotch & Soda offers original designs rooted in endless optimism, individuality and the power of self-expression. With the new NYC Soho shop, customers can now enjoy an immersive shopping experience featuring Scotch & Soda’s signature, eclectic style and the latest fall collections.
To shop the Scotch & Soda x Joe Jonas collection please visit: https://scotchandsoda.com/collections/scotch-soda-joe-jonas.
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Source: Scotch & Soda, Bloomingdales, Joe Jonas
