Ground Up International Collaborates with Walmart for New Wicked High-top Sneakers

October 14, 2024 Nina Pena Fashion

With Wicked coming into theaters on Nov. 22, 2024, Ground Up International,a leader in creative footwear, has partnered with the world’s largest retailer, Walmart, to launch the new Wicked film-inspired high-top sneakers. These exclusive sneakers are inspired by the iconic characters Elphaba and Glinda from Universal Pictures’ Wicked.

Featuring whimsical designs that channel the magic of Wicked, the Wicked high-top sneakers bring the adventure of the story right to your feet. Filled with enchanting details, the sneakers feature silver sugar glitter under the glass and classic white twill laces for comfort.

The pink and green ombre design represents the contrasting personalities of the beloved characters—perfect for channeling the spirit of the film. Each shoe is adorned with a unique bumper message: “Defy Gravity” on the right shoe for Elphaba’s fierce, rebellious spirit, and “Perfectly Pink” on the left for Glinda’s charming, glamorous side.

Wicked High-top Sneakers Product Specs

  • Material: Manmade upper; Rubber and leather coated outsole
  • Care and Clean: Wipe Clean
  • Country of Origin: China
  • Shoe Width: Medium
  • Closure: Adjustive lace-up
  • Feature: High-top lace-up detailing, round toe; featuring colorful prints, iridescent detailing and a ‘DEFY’ and ‘GRAVITY’ at heel bumper

To purchase please visit: https://www.walmart.com/ip/Women-s-Wicked-High-Top/5311698432.

About Ground Up International:

Ground Up’s brand mission is to inject fun and creativity into everyday life, providing customers with the freedom to express their favorite fandoms through stylish footwear. Committed to quality and innovative design, Ground Up is dedicated to fostering collaborations that bring joy and fashion to the entire family. No matter your age, Ground Up promises to deliver fun, fashion, and a touch of fandom to your daily life.

About Wicked:

The record-shattering, Tony Award-winning musical phenomenon, WIcked, becomes a two-part, gravity-defying, generation-defining cinematic event. Wicked flies into theaters Nov. 22, 2024. Wicked Part Two lands Nov. 26, 2025.  

Wicked, the untold story of the witches of Oz, stars Emmy, Grammy and Tony winning powerhouse Cynthia Erivo (Harriet, Broadway’s The Color Purple) as Elphaba, a defiant social outcast who has yet to discover her true power, and Grammy-winning, multi-platinum recording artist and global superstar Ariana Grande (Hairspray Live!, Don’t Look Up), as Glinda, a popular young woman, gilded by privilege and ambition, who has yet to discover her true heart.   

Based on the bestselling novel by Gregory Maguire, Wicked is adapted for the screen by the stage production’s book writer Winnie Holzman and by legendary Academy Award® winning composer and lyricist Stephen Schwartz. he Broadway stage musical is produced by Universal Stage Productions, Marc Platt, the Araca Group, Jon B. Platt and David Stone.  

To learn more about the movie please visit: https://www.wickedmovie.com/.

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Source: Wicked, Ground Up, Walmart

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