Azazie, the DTC e-tailer reinventing the bridal shopping experience, has partnered with Mattel for a second collaboration of Barbie-inspired dress wear, The Barbie x Azazie collection. With nods to the iconic fashion history of Barbie, the Barbie x Azazie collection features must-have bridal, bridesmaid, and special occasion dresses in sizes 0-30, with the option for free custom sizing.
Proving “You Can Be Anything” the Barbie x Azazie Collection is inspired by the ever-evolving fashion of Barbie blending classic elegance with contemporary trends. Each piece in the collection is meticulously crafted to celebrate life’s special moments for fans and their dream team offering a unique selection for brides, bridesmaids, and fashion enthusiasts alike.
Featuring 3D florals, bustier details, hand beading, corsets, bows, ruffles, dramatic slits, and more, the collection styles include dramatic silhouettes with feminine touches. Azazie creates timeless structured silhouettes and extravagant details inspired by vintage Barbie looks with the use of Mikado and Stretch Satin.
Barbie x Azazie Collection Features:
- Bridal Gowns: From ballgowns to mermaid dresses, there is something for every bride. Dramatic organza swirls, tulle rosettes, and oversized bows bring the magic of Barbie to life in these Azazie exclusive gowns.
- Bridesmaid Dresses: A variety of styles and colors to complement any wedding theme. From classic black and white styles to the iconic Barbie Pink.
- Special Occasion Dresses: Sophisticated and chic pieces for those unforgettable events.
The collection can be purchased directly on https://www.azazie.com/collection/eventshop/barbie-azazie-style-collection and ranges from $99 – $1,229.
About Azazie:
Azazie is the leading DTC e-tailer for bridal gowns, bridesmaid dresses, special occasion wear, and accessories, offering high-quality gowns at affordable prices. Based in the tech capital of Silicon Valley, Azazie is disrupting the traditional bridal industry while garnering high ratings from customers and review sites alike. With 200+ bridal gowns and 400+ bridal party dresses in over 80 colors, Azazie is committed to body-positive fashion, offering all dresses from size 0-30, cut and sewn to order like expensive bespoke designs. Visit the website at www.azazie.com.
About Mattel:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
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Source: Mattel, Azazie, Barbie
