Vera Wang Eyewear, the brand that blends the iconic designer’s sense of style and quality to eyewear, has launched its new website and introduced the Haute Eyewear Collection. Vera Wang’s love of athleticism has inspired the sporty look of the Haute Eyewear Collection sunglasses, as well as their names, which are terms borrowed from one of her first loves, ice skating.
The Vera Wang Haute Eyewear Collection, handmade entirely in Italy and Japan, focuses on silhouette and uses subtle color variations to highlight key movements of the form. The frames vary in their styling from 90s’ inspired wire-frames to chunky, bold styles and are meant to be worn in countless ways. The optical styles feature glittery inlays on each frame in tonal colorations that give shine and dimension to three beautiful shapes.
The new styles feature a simple, yet sophisticated color palette which allows each one to be a versatile styling tool worn for years to come. The Vera Wang Haute logo is laser engraved for a subtle touch of branding.
New packaging for the collection will feature Vera’s custom signature chartreuse color. Frames will be packaged inside the new cases when sent to accounts. New POP items, as well as additional sun and optical styles, are to follow this Summer.
Shop the Haute Collection and Vera Wang Eyewear on their new website verawangeyewear.com and other styles at baxterandbonny.com. Prices range from $300 – $375.
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Source: Vera Wang, Kenmark Eyewear
