The global direct-to-consumer jewelry brand, Astrid & Miyu, will make its Times Square debut with inaugural billboard video campaign. The launch of the brands newest campaign ‘The Love Club’, which emphasizes the beauty of relationships, Astrid & Miyu poses the question “NYC, how do you love?” As part of the launch, the fifteen-second campaign video will appear on the corner of W 47th and 7th Avenue on Thursday, February 8th at 7:00pm.

In 2023, Astrid & Miyu opened it’s only US storefront in New York’s West Village with a focus on US expansion and marketing efforts through continued community involvement and storytelling. In honor of this, the brand called upon A&M customers, in an open casting call, for the making of the Love Club campaign.

Created by the idea of relationships, the current collection utilizes heart and knot designs to create statement pieces including the Heart Open Hoops ($125), Heart Drop Stud Earrings ($130), Heart Signet Ring ($105), Heart Charm Necklace ($125) and Bracelet ($100) all available in both 18k Gold Plated Sterling Silver and Rhodium Plated Sterling Silver.

Drop one of the Love Club collection is currently available to shop via the brands website, www.us.astridandmiyu.com as well as all retail locations, including the brands West Village store front.  

Drop two is set to be introduced, in stores and online on February 19th.

About Astrid & Miyu

Astrid & Miyu is a challenger direct-to-consumer jewelry brand leading the way in community building and experiential retail. Known for being a purpose driven brand, A&M was set up in 2012 by Founder and CEO Connie Nam from her flat in Notting Hill after she struggled to find contemporary jewelry at affordable prices with a mission to revolutionize how we experience jewelry. Astrid & Miyu’s product offering is all designed in house in their London studios, offering dainty yet stackable pieces, which has quickly built-up cult status amongst the fashion world.

With innovative designs, being the first to introduce earcuffs, along with signature services including piercing, welding and fine-line tattooing, the brand is leading the industry and is the go-to destination for beauty services. With an emphasis on experiential retail, A&M currently has 18 stores globally, including 2 in New York and regular pop ups in Paris and Berlin. Sustainability is also at the heart of the brand with 90% of its products made from recycled materials, using 3D printing technologies for sampling.

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 Source: Astrid & Miyu